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Responsive emails are emails that use fluid images and tables to stay flexible for different screen sizes. Ultimately, they provide content designed for an optimal user experience.
According to Litmus, 42% of web page opens are from a mobile device.
With responsive email, you can improve user experience as well as increase your campaign ROI. Think about it: Subscribers who are satisfied with a mobile-optimized email design will find themselves opening more marketing messages because they know it will look good.
The responsive template automatically adapts to any screen size, so if the email is opened on a smartphone, tablet, or computer, it will look great and have full functionality.
For those with less programming experience or who want to spend less time designing, we recommend using a template. They are a sure way to make sure your email looks professional and responsive.
Responsive email templates save you time by creating an email that you can choose from a list. For example, the HubSpot email marketing tool includes over 60 templates for responsive emails only.
For example, let's take an email designed to be viewed on a computer monitor. Six or seven navigation buttons will be placed on top because the size and layout of the screen make it easy to accommodate so many buttons.
But if these buttons are easy to find on the monitor screen, or click on them with mice, on a tablet or smartphone, navigation can be a big problem, mainly due to the small screen of devices, and for the reason that they are designed for thumb or forefinger control, and not a computer mouse.
Thanks to responsive design, email dynamically changes its structure, adapting to the screen size of the user's mobile device. An email message may only show two or three navigation buttons instead of the usual seven, and they will be quite enough for convenient reading of the letter or for sending a reply.
If you have programming experience, you can send an email response using the code.
Some of the best practices when writing responsive emails include making your responsive email scalable and flexible. Also, remember that responsive emails require CSS media queries to change margins which are set to fluid margins.
Another best practice for responsive email design is to use larger fonts that are easy to read on smaller screens. Single column layouts are also easier to scale, so if simple layouts work for your web pages, definitely consider them for responsive email.
Before sending an email, test it, just send it to yourself and check how it looks on different devices.