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Domain Age: Why It Matters for Deliverability and Reputation
Inna Sabada
by Inna Sabada
Domain Age: Why It Matters for Deliverability and Reputation

The Importance of Domain Age: Its Influence on Email Deliverability and Online Reputation


Everyone wants to have a successful email deliverability rate. However, there is much more involved than just providing valuable content for recipients. 


Email domain age plays an immensely important role in the success of your emails reaching their intended destination and establishing you with a positive reputation among those that you reach out to digitally. 


While creating engaging content will drive conversions, having good email domain credibility will ultimately determine whether or not these messages make it through spam filters and appear in customers’ inboxes regularly. 


So, why does the age of your domain matter so much? Read on to learn all about it!



What Is Email Domain Age?


Email domain age refers to the length of time that a particular email domain has been in existence. This factor has become an important metric in the world of email marketing and is frequently used to determine the credibility of email addresses. The age of an email domain can be an indicator of trustworthiness and reliability, particularly when it comes to spam filters and email authentication protocols.


Several factors can influence the age of an email domain. For instance, an established company that has been operating for many years is more likely to have an older email domain compared to a startup that was established only recently. Similarly, an email domain that has been registered for a longer period is more likely to be recognized and trusted by internet service providers (ISPs).


It is worth noting that email domain age is not the only factor that influences email deliverability. Other factors such as email engagement rates, sender reputation, email content quality, and email frequency play a significant role. Nonetheless, email domain age is an important metric that should not be overlooked when it comes to email marketing.



Why Is Email Domain Age Important?


Email domain age is a vital factor in determining the credibility and reliability of an organization or business. Older domains have established their online presence and have gained trust and authority over time, making them more reliable in the eyes of both search engines and potential customers. As such, the age of a domain can have a significant impact on search engine rankings and overall online visibility.


One reason why email domain age matters is that search engines consider it as a ranking factor. Google, for instance, gives more weight to older domains with a proven track record of delivering high-quality content and user experience. 


An older domain is seen as a sign of stability, consistency, and reputability, and thus, is likely to rank higher in search engine results pages (SERPs) compared to a newer site with a similar level of content quality.


Email domain age is also an essential factor in email marketing campaigns. Internet Service Providers (ISPs) use domain age as one of their criteria for filtering out spam emails. Newer domains are more prone to getting flagged as spam, as they lack the history and track record necessary to build trust with ISPs. 


Therefore, email marketers should be mindful of using newly created domains for their email campaigns, as this can negatively affect their deliverability rates and overall email marketing performance.


In general, the longer the age of an email domain, the better. A domain that has been registered for more than a decade indicates that the organization or business has been around for a while and has managed to establish a stable online presence. 


It is likely that they have been providing quality services and products to their customers, and that they have a loyal client base. This, in turn, can translate to higher conversion rates, increased brand recognition, and better online visibility.


Want to find out how old your domain is, read on.



How to Check Email Domain Age?


To check the age of an email domain, you can use a WHOIS lookup tool. Here are the steps:


1. Go to a WHOIS lookup tool website. Some popular options include ICANN WHOIS 


2. In the search box, enter the domain name you want to check. For example, if you want to check the age of the domain for the email address, you would enter "".


3. Click on the "Search" button.


4. The WHOIS lookup tool will display information about the domain, including the date it was first registered. This is the date that can be used to determine the age of the email domain.


Note that some domain registrars may offer privacy protection services that hide the registration date of the domain. In this case, the WHOIS lookup tool may not be able to provide accurate information about the domain age.


Value of domain age for email deliverability


The age of a domain can be a factor in email deliverability. Email providers use domain age as one of the criteria to assess the legitimacy and reputation of the email sender. 


Domain age is just one of many factors that email providers use to evaluate email sender reputation. A domain with a long history of spamming or other suspicious activity may still have a poor reputation, even if it has been registered for a long time. On the other hand, a newer domain with a clean email sending record may be viewed more positively.


Therefore, while domain age can be a factor in email deliverability, it is just one of many factors that email providers consider. 


To maintain good email deliverability, it is important to focus on other factors as well, such as maintaining a clean email list, using proper authentication protocols, avoiding spam triggers in email content, and monitoring email engagement metrics.



🔹 As you can see email deliverability and reputation are critical factors to consider when launching a new domain. However, the process of warming up a new domain can be challenging, especially for those who lack sufficient knowledge and experience. 


Fortunately, is an email warm-up service that can help you overcome this challenge and improve your email deliverability and reputation.


Monitor your email deliverability and reputation using's reporting tools, which will provide you with detailed metrics and insights into how your emails are being received.


When you connect your email to Warmy, we immediately get all the information about your domain, such as the domain age, its reputation, settings, blacklisting, etc.


After you warm up the domain, you can safely send cold emails and marketing email campaigns.


Try today and see the results for yourself!



📜 Related articles:


 From Good to Great: Factors That Affect Domain Reputation


 The Ultimate Guide to Understanding and Improve Domain Reputation


◾ How long does it take to warm up email or domain?